Overview
Our Content Management service enables you to better manage and deliver your digital content. The process of creating, publishing, distributing, marketing and eventually archiving content is an important lifecycle; which can be very beneficial to your online presence, if conducted effectively.
Content can pertain to text, images, video, audio and any other multimedia. We can help you create, develop, target, organise and consolidate your content. Whatever your systems, platforms, mediums and outlets, we work with you to realise your content’s full potential and optimise its effectiveness.
Best practice
Good content management should include the below aspects and benefits:
- Planning your goals – developing an overall plan and setting goals, ensuring coverage across all the channels via which you deliver.
- Understanding your audience — for not only your primary portal (such as your main public website) but also any other mediums, such as marketing campaigns and social media.
- Optimising your content — determining the target audience(s), type of content needed, and predicting how users will engage, and putting this into practice on delivery.
- Integrating across platforms — ensuring your content is suited to and (if applicable) adapted for the chosen channels via which it is distributed, ensuring a cohesive and effective message.
- Building an inventory — maintaining a consistent flow of content to build a strong portfolio of material for use, maintaining and controlling your content is useful in the long as well as short-term.
- Analysing the results – reporting results of delivery and engagement, following this up with analysis for future improvements, thus better understanding your audience and how they consume your content.
Good content
All content requires creativity and development initially, as well as infrastructure for distributing, planning for delivery, and then measuring engagement and results. Digital content can be additionally complex, in that it needs to be dynamic and adaptive. Understanding its full value and realising its full potential requires optimisation, testing and data analysis. Measuring its impact and analysing the response is an important aspect that’s often neglected. But it is key to understanding how your content is positioned with your audience, and therefore how best to leverage digital content to achieve your goals.
Our Content Management service can include but is not limited to the following:
- Assistance with planning and strategy,
- Editing multimedia content1,
- Copywriting and proof reading2,
- Advice on orientating your content to fit your audience,
- Adapting your content to best suit its mediums of delivery,
- Digital advertising to support your content3,
- Delivering your content via your platforms,
- Campaigns to deliver your content beyond your existing reach4,
- Reporting on your content’s performance,
- Analysing engagement with your content,
- Making recommendations to improve the reach and success of your content.
Pricing
Response time to queries and requests is within 24 hours, usually being same business day. You also gain access to our support infrastructure for more urgent matters. This service starts from £100.00 per month with no minimum term.
Our professional experience with digital technologies offers an integrated and effective service. We also offer additional services to support this, to help further maximise your success – such as graphic design, web development, campaign platforms, database management, digital marketing, SEO, and more.
All prices are subject to VAT.
1 Lengthier editing may be subject to additional fees. Stock content, such as photography, supplied at cost.
2 Professional copywriting is subject to additional fees.
3 Managed digital advertising campaigns may be subject to additional fees. Ads delivery supplied at cost.
4 Direct marketing campaigns may be subject to additional fees. Email delivery supplied at cost.