Apple has now introduced Business Connect in the UK, a service which allows organisations to personalise their information on Apple Maps. The free tool has similar functionality to Google Business Profile on Google Maps.
Business Connect allows you to add photos, images and logos to your Apple Maps listing(s) to customise how it appears when accessed online and on the Maps app. In addition, you can manage opening hours and other information, such as contact details and phone numbers, to ensure these are always up to date. You can also add customised calls-to-action, allowing users to place a call, schedule an appointment, etc.
Via the Maps app, Business Connect also provides organisations with insights into the ways in which users interact with your listing profile and actions, such as what people searched for before tapping this location.
Although Google Maps remains most popular, Apple Maps has a significant user base via Apple’s hardware, which makes checking and customising listing profiles worthwhile.
As an Apple Partner, we can manage your online presence listings on Apple Maps – as well as across Google Maps and Bing Maps. Please get in touch with us for more information.