Earlier this summer we announced that Instagram would be adding business accounts to their growing social platform. Instagram business accounts are now available and a valuable opportunity for businesses regardless of the size.

Instagram is an important and relevant social platform that shouldn’t be ruled out. The social platform is a growing resource for new products, businesses and inspiration for various needs.

Social media management is an important part of your company as it’s important to get the chosen social platforms up to date and to effectively and consistently portray your company on each platform.

Positives regarding having a business account on Instagram is that the format offers several bonus buttons, which allow users to easily contact and connect with the business from the profile page. The new contact button brings up options to call, email or receive directions — the directions brings up a map with your company pinned to your location.

Instagram insights (much like the Facebook insights) reports on critical information about post engagement and your follower demographics so that you can develop more applicable posts for your audience.

Impressions per post will show you which posts are the most popular and engaging over a seven – 30 day period. You can then find a high performing post and then easily convert it into an advertisement.

Overall, Instagram for business is a great opportunity for advertisement and to better compete and get exposure, for all business sizes but especially for new and small businesses.  It has the potential to drive traffic to your site, promote your business and generate sales.

As said previously, social media management can be an all-encompassing job. We offer social media management as one of our services as we understand it is an area that can get overlooked and requires extra time and detail to fully reap its benefits.

Please be in touch for information on this service or regarding Instagram for Business, at [email protected]