Recently we helped our client Eden Smith, bring to life their vision for their new data recruitment company. As a new company, branding and strategy are important and should be a top priority as it aligns the very basics of who you are.

Together, the founders of Eden Smith and DirectionForward created a cohesive brand package and strategy that represents the characteristics, voice, and vision Eden Smith saw for their new company.

More and more it’s proving to be vital to firmly establish your company’s brand, regardless of the size of your business. A comprehensive brand strategy is also not just limited to your company’s name, logo, and colour palette — it ends up defining who and what the company is and how you communicate to the world.

Branding is based mainly on how you want to be perceived as a company, product or service —therefore, it will guide you in every way forward. Spending the time to develop a clear mission, vision and positioning statement displays a company’s purpose and promotes consistency — which customers and potential talented employees will be attracted to.

In the end, your branding can end up saving time and money as it works in informing other areas of business — such as your marketing strategy.

To view Eden Smith’s branding and to learn more regarding their data recruitment services, please visit their website at — edensmith.co.uk

You can contact us to discuss brand strategy and to learn more on developing your personal and business brand— [email protected]