Twitter has confirmed the roll out of a new advertising capability across its platform, called Search Keywords Ads. This allows advertisers to promote sponsored tweets in search results.

This means that advertisers will be able to pay for tweets to appear at the top of search results for specific keywords, in addition to the previous functionality where promoted tweets appear on users’ timelines.

You can create a Search Keyword Ads campaign as a new campaign objective in the Twitter Ads interface. This is still currently in Beta, the initial availability having been at the start of 2023, but Twitter has been using feedback from customers to help them finalise the service.