Microsoft is ditching the Nokia brand name from new devices, less than a year after acquiring the Finnish mobile firm.
New Nokia Lumia smartphones will instead by known as Microsoft Lumia, the company said.
Nokia’s non-mobile division, which is not owned by Microsoft, will continue to use the name.
The announcement comes despite Microsoft agreeing to a 10-year deal to use the Nokia name on mobile products.
Microsoft is currently having a big shake-up. In July, chief executive Satya Nadella announced the cutting of 18,000 jobs. The bulk of the cuts, around 12,500, will be from staff taken on after the Nokia acquisition.
Microsoft ditching the Nokia name on smartphones
