Over the past few months, there have been reports revealing how analytics firm Cambridge Analytics misused user data from as many as 50 million Facebook users.
Facebook has come under intense scrutiny, testifying before United States Congress and have apologised, even taking out full-page newspaper ads, for the scandal. As the due to date to comply with the EU’s new data protection law draws closer with only a little over a month left — the scandal is a reminder the importance of securing you and your companies data and ensuring you are compliant before 25 May 2018.
In compliance with GDPR, Facebook will present the option to accept or manage your relevant data settings. They will ask whether or not you want to continue sharing political, religious, and related information in their profile, for example, and also making it easier to delete profile information. In the EU, we will begin to see the permission screens this week, while users in the rest of the world will be asked at a later, unspecified date.
Under GDPR rules, companies are subject to penalties if they use or collect personal information without consent. European users will also see contact details for Facebook’s Data Protection Officer, which is a requirement for all companies and organisations under GDPR.
The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonise data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations approach data privacy.
Register here for your copy of our GDPR briefing document – which will help you understand the new data protection law, quantify the requirements, and offer ways in which we can help.