We are proud to present our latest project – Investuary, an inward investment platform driving growth in the Thames Estuary Region, created for the Thames Estuary Growth Board.
Investuary was built alongside our creative partner, Your Brand Matters, who were responsible for the branding of the new entity, design of the platform itself, and the visual assets throughout.
Launched by the government’s Thames Estuary Growth Board at UKREiiF 2023, this innovative online platform aims to drive more than £18 billion of investment for the South East region, and offers the “UK’s biggest investment opportunity” as reported by Property Week. The platform provides a centralised portal for all 21 Local Authorities in the Thames Estuary area to drive investment potential and deliver growth.
The platform includes a full CMS (content management system) to enable editing of all investment opportunities, showcases, reports, downloads, and entity information such as partners. Opportunities are organised into categories, which themselves each have showcases to provide further insight on the industry/sector. Each opportunity can be set as ‘current’ or ‘coming soon’, with appropriate layouts and calls to action according to its status.
Users can access content initially and are invited to register on the platform for further information and deeper functionality – such as downloading reports, sending messages, and requesting meetings. Each registered user can choose the sectors they are most interested in to receive updates on these sectors and relevant opportunities as soon as they are released.
The platform also features dynamic content to aid users in using and navigating – for example, if a report is requested but the user is not yet registered, or is not signed in, then a context-sensitive message is displayed to guide the user as to how to proceed. Users’ activity within the platform is also tracked for their benefit, so their profile stores ‘liked’ opportunities, downloads, notifications, etc.
Visually the platform features a variety of custom animations, controlled in different ways – for example, looped animations, animations triggered by user scroll, and timed animations. These are achieved via a mixture of HTML5 videos, including use of WEBM to deliver high quality video in very small files for performance benefits, as well as utilising the Lottie framework and custom coded animations.
The portfolio team managing Investuary receive notifications on all appropriate user actions – such as registrations, messages, meeting requests, downloads, etc. These notifications are stored in a database within the platform but are also sent to relevant parties via email and instant message (eg Teams). This is in the process of being integrated into a CRM to facilitate management of the investments being made and reduce micromanagement for the portfolio team.
You can view the recently launched platform at investuary.com.
