Instagram will soon have the option for business accounts. Tools are currently being perfected to have Instagram business accounts similar to Facebook, offering many of the features and analytics.
The useful tools for business’ include the new contact button, a map with direction to the business’ location, and ability to categorise your business by its type.
The most clearly visible new feature is the white “Contact” button, which will be left of the current “Follow” button. After pressing the contact button, a pop-up menu appears offering options for “Get Directions” and “Email” — where you can email directly to the business’ account.
Similar to the Facebook business profiles, you will be able to track how your posts are doing. Tracking offers you valuable insight into which posts are doing the best and then use this information for future posts.
The new Instagram business profile is currently being tested but Instagram has said that it will become available for all in the next few months.
As part of our digital services, we provide Social Media management for personal or business. Please be in touch for more information, and on our services, at [email protected].