Instagram have given their mobile website a massive upgrade which adds core features of the main app, including photo sharing and a toned down version of the Explore tab.

Until now, users could only browse, like, follow, search and see notifications on the stripped-down mobile website and desktop site. In March, Instagram added sharing from mobile web, and the Explore tab is also rolling out on there now. Features that are still missing on the mobile web are video uploads, filters, Stories, and Direct Messaging.

Instagram.com (accessed from mobile) is designed to be a web experience optimised for mobile phones. Its design is to help people have a fuller experience on Instagram no matter the device or network they are on.

Other product updates included with their global growth strategy, include web signup, better onboarding flow for low end Android users and offline functionality.

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