In July 2023, Google Analytics 4 replaced Universal Analytics. All customers moved to Google Analytics 4 for website measurement by this date.The old platform, Universal Analytics, stopped processing new data, but access to both has continued to be available.

With this rollout complete, Google has now announced that Universal Analytics will be switched off in the week of 1 July 2024. This means that all access will be lost to any Universal Analytics properties and the API from July. This includes historic data, which will be deleted by Google.

We recommend that Google Analytics customers export previously processed data from Universal Analytics well before this date, in order to avoid the loss of this data.

How to export data from Universal Analytics

• Move to Universal Analytics from Google Analytics 4 using the “property selector” in your Google Analytics admin area.
• Open the report you’d like to export. Please note that Analytics exports the report as it is displayed on your screen, so make sure that you’ve applied your desired date range and all your report settings before completing the next steps.
• Click Export – this can be found across from the report title.
• Select one of the export formats:
  CSV
  TSV
  TSV for Excel
  Excel (XLSX)
  Google Sheets
  PDF
• Your file will be generated automatically and available in the download directory on your computer

If you need support exporting or archiving your data, please get in touch with us in advance of the switch-off date.